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The Bearded Bastard was founded by Jeremiah Newton, “The Bearded Bastard” himself, in 2011 when he started making Woodsman Mustache Wax out of his Austin studio. Originally formulated to tame his trademark handlebar ‘stache, word soon got out about the wax’s impeccable hold and cedar scent and its cult status spread around the world. Today, The Bearded Bastard sells products for styling beards, mustaches, and hair, shaving products, all-natural skincare, and distinct colognes.

We are passionate about doing things the right way and use natural ingredients from sustainable and responsible sources whenever possible. Rather than use the petroleum-based synthetics found in most mass-produced grooming products, we work hard to track down the finest original ingredients for our products—often from some of the most exotic locales on Earth. All of our products are made by hand in Austin, Texas by employees making a living wage with benefits.

Expertly crafted and hand mixed in our Austin workshop using the world’s finest plant oils and natural scents, you will find many imitations of The Bearded Bastard but zero substitutes.