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Spanning five generations, The Audacious Beard Co. can trace its Beardy roots all the way back to Alfred William Crow, London entrepreneur, hotelier and publican.

The Gentleman’s apothecary for discerning chaps and valiant fellows with audacious beards or meticulous moustaches.

Whether your whiskers are freshly born or faithful, constant companions, our all natural Audacious grooming products were created to tame even the wildest of whiskers or mischievous of moustaches, making them soft, manageable and subtly scented, but also strong, healthy and manly enough to scare away any foolhardy bears.

Hand blended and individually bottled here in Kent, our oils, balms and waxes use only the best all natural ingredients, such as Shea butter, bees-wax, grape seed oil, and our own unique blends of essential oils with added vitamin E. They will help keep your whiskers cleansed, nourished and hydrated, allowing them to grow whilst also soothing the skin from irritation and adding a pinch of audacity – to suit your beards character…